How to use the customer profitability chart in VOGSY

The Customer Profitability chart in VOGSY is a powerful visual tool that helps you analyze the financial performance of each customer over a selected time period. It enables your organization to evaluate which clients contribute most to your bottom line, and which may be costing more than they return.

This chart supports data-driven decisions around customer engagement, pricing strategies, service offerings, and resource allocation.

1. Identify Top and Bottom Performers: The most immediate use is to quickly see which customers are contributing the most to your bottom line and which might be costing you more than they generate or yielding very low margins. This is often visualized through bar charts or tables, with customers ranked by profit or profit margin.

2. Analyze Trends Over Time: Look for options to adjust the reporting period (e.g., monthly, quarterly, annually). This helps you understand if a customer's profitability is improving, declining, or remaining stable.