How to use the sales funnel chart in VOGSY

The Sales Funnel Chart in VOGSY visually represents your sales pipeline(s). It shows how opportunities progress through various sales stages—from initial contact to closing—helping teams track deal flow and identify bottlenecks.

Here's how to use it effectively:

• If you've set up multiple sales funnels, you select a sales funnel to be shown in this chart. If you have only one funnel, then the stages for this funnel are shown.

• The funnel is divided into horizontal layers, each corresponding to a specific Opportunity Stage defined in your VOGSY setup (e.g., Prospecting, Qualification, Proposal, Negotiation, Closed Won, Closed Lost).  

• The widest part at the top represents the earliest stages, where you have the most opportunities.

• The funnel narrows towards the bottom, representing the later stages as deals are either won, lost, or disqualified.

• Volume of Opportunities: The width or the number displayed in each stage shows how many deals are currently in that phase.  

• Potential Value: The chart displays the total potential revenue associated with the opportunities in each stage. This helps you understand the financial significance of each part of your funnel. This value can be shown as weighted or unweighted against the probability.

• Conversion Rates (Implicit): The funnel's narrowing from top to bottom visually represents conversion rates. A significant drop in width (or number/value) between two stages indicates a lower conversion rate from the upper stage to the lower one. This helps identify where deals tend to fall out of the pipeline.  

• Identify Bottlenecks: Look for stages where a disproportionately large number of opportunities or value seems to be stalling or dropping off. This bottleneck in your sales process might need attention (e.g., are proposals taking too long? Is qualification ineffective?).

• Assess Pipeline Health: A healthy funnel typically shows a gradual narrowing. A very wide funnel at the top, but extremely narrow very quickly, might indicate issues with lead quality or early-stage qualification. A bulge in the middle might mean deals are getting stuck.

• Forecasting: While not a precise forecast on its own, the value in the later stages (like Negotiation or Proposal) strongly indicates potential upcoming revenue based on historical closing rates.

• Track Progress Over Time: Regularly review the funnel chart (e.g., weekly or monthly) to see how your pipeline is evolving. Are you adding enough new opportunities at the top? Are deals moving smoothly through the stages?